Manage overall fmcg sales and distribution business of Gilan FMCG products, integrate the distribution units within, optimize the processes and operations, achieve company goals in delivering budget plan targets

- Integrate the sub sales and distribution units into one company - Achieve sales targets set by the company - Deploy optimization projects to succeed efficient organization to be competitive in the market - Develop distributor operations and capabilities based on professional and modern standards - Build professional sales team

Universal Group consists of the sub-companies like Unimac, Universal Makina, SOS, Azlift, Protools, MS Logistics etc in Aze, also making business globally through its Dubai, China and Turkey offices. The group companies mainly operates in construction and automotive sector partnering with BOSCH Power Tools, Honda & Mosa Generators, Saint Gobain, Total Group Bostik Chemicals, Stanley Hand Tools, Mark kAir Compressors, Force Automotive Hand Tools, Elkay Chemicals, Netmac Tifting& Transporting, Kleiberit Chemicals, Beta Tools etc My position is to develop and run overall business and organization.

Owned & Co-Owned the following companies: TNS Advertising, Cherry Media, Standbuy Azerbaijan, Standbuy Georgia, "Menim Balam" Parenting Magazine, "ASI" Teenager Magazine, MMMedia Media Distributor, TAR MMC (Entertainment production), Skylark Production, Flame Production, Anilla Production, Baku Art School, Bright Stars Academy, OZgen Education Abroad Center, IRI HR Company, META Consulting & Investment, IB Training Alliance, "Bizim Mekan" Restaurant, "Xezri" Music Group Youth Clubs: OZ Club, IB Club In Meta Consulting & Investment Company My Consultancy was on Distributor Management & Capacity Building, Trade Marketing, Shopper Marketing, Corporate Sales, Strategic Management, Business Process Management, Balance Scorecarding, CRM, KPI Management, Sales Team Talent Supply & Development, Competency Based Recruitment & Performance Management

Corporate Trade marketing - Launched new Corporate Trade Terms - Deployed De-Sectorization Project - Led the New Go To Market Strategy - Prepared New Retail Performance Standards with Shopper Based Design - Renewed the Trade Loyalty Program - Designed Corporate Customized POSM for different Trade Channels Gillette - Led all the Gillette Blue 3 Market Launch project in Caucasus. The idea was to upgrade the G2 customers to more premium segment of Blue 3, so that in the future there is emerged the ladders towards top premium brands Gillette Mac3 and Fusion. - Anti Cross-Border Activities to the products brought from Russia, Ukraine and UAE (Dubai) Oral Care (Bleand-A-Med, Oral B) - Launched the very complex and customized Pharmacy POSM project. Research of Pharmacy shoppers, their purchase closure steps, media touchpoints in the pharmacies, laws and regulations etc. And designed the very customized POSM and Stand Solutions, Seller Loyalty program by pharmacy Tiers. This project improved the sales in pharmacies with 216% index in its first year of implementation Batteries - New POSM and Check - Out Stand Solutions in HFS & Supermarket Channels - Launched Duracell Conceptual Initiative to emphasize its lithium feature - Deployed the new Shopper Based Merchandising Standards Distributor Operatons - Established the Monthly Multi - Functional Team Meetings between Distributors and P&G and improved the collaboration and joint value creation between the entities - Improved Sales, Finance&Accounting, HR, Logisitcs, IT, Marketing systems and procedures with the team of P&G and Distributors of each Caucasus country - Global Distributor Assessment (GDA) Scores of Engin and Diplomat increased significantly especially in F&A, IT and HR parts

"Azerbaijan UM (Sales Unit Manager) has the Best In Class Execution in the World" - Werner Greissler - Vice-CEO P&G Global - 24 Brands ( Total portfolio) - 120 MM Turnover - 1 Distributor (1000 people), 2 Sub-Distributor - Sales Strategies, Target & Plans, Management, Monitoring, Reporting

- Relaunched Bonux Brand with new Product Line-Up to the Market with my trade marketing plan named "Stalingrad" project. Increased the sales 3 times in the first 3 month of entry and increase the market shares from 10% to 39% in the low price consumer segment - To grow in the LS Segment of Detergents initiated the idea of Downsizing the package of Ariel 600 gr to 400 gr to match the shelf price/pack of fast growing competitor Persil/Henkel. This project, enabled Ariel LS to regain the lost shares form the competition. Baby Care - First in Caucasus Esatblished the Retail Performance Standards, Shelf Planograms, Merchandising Standards, Effective Assortment, Retail Price Strategies of the category - Designed and launched "Gelersen - Gorersen" Defence Trade Marketing Project to successfully defend the market shares from the new players "Canbebe", "Molfix" and "Helen Herper" in the mid tier. These brands together had got 15% of pampers shares in a very short time. After my project we regained completely all lost shares back, moreover got some ppts from Huggies Classic as well - Launched Sleep& play in the mid-low tier to own the lower segment - launched Pampers lets Go Line to own the market shares of Huggies pull-Ups - Launched "Power of One" Trade Marketing Conceptual project and icreased the Pampers Wipe sales almost 3,3 times in the 1st year - Launched the "Discreet" brand in the Caucasus Market and in a very short time owned almost ll the market in this segment Fem Care - Tripled the Always and Discreet Numeric and Weighted Distribution in Aze with continuous Distribution Drives and POSM & Stand solutions HomeCare - Fairy Market Volume Shares increased from 12% to 23%, and Valiue Shares from 18% to 35% during my assignment - Stockflow Sales to the trade increased 3 times - Numeric Distribution reached 94% and Weighted Distribution 99% - My Fairy Shelf Tray Solution got the highest award in CEEMEA (Central & Eastern Europe, Middle East and Africa) Region, Kazakhstan and Egypt reapplied my experience in their markets - Comet Line-Up and Artwork change projects gave the brand rebirth and in the 1st year the volume increased 1,8 times

- Best Retail Account Manager in Caucasus & Central Asia in 2005-2006 - Best Dr Watson (Competitive Intelligent) in Caucasus & Central Asia in 2005-2006 - 165% Sales Increase in the coverage - More than 100 Corporate Presentations to the Distributor and Golden (Top Customers) In Baku and in all Regions - Launched the Perfect Store Program with all the Key Retailers (Bizim Market, Grand Market, Neptun Market, Ramstores, Sabina Perfumeries, Ideal perfumeries etc)

Managing overall the sales of the company, leading the new software product launch projects, developing the trade solutions by trade channels etc. Had 5 subordinates reporting me in this assignment

Economics, Micro-Economics/not defended the thesis yet/PhD

Public Administration, Public Administration/Master Degree

Public Administration, Public Administration/Bachelors degree